Discover EatAPP - your smart companion for reducing food waste! Track your pantry, get expiry reminders, and find recipes based on what you have. It's the smart way to eat well and cut down on food waste with ease!
Role
Services
Project tYPE
ABOUT THE PROJECT
The goal of the design brief was to help individuals, or organisations reduce their food wastage by using digital technology.
EatAPP is a tool to track your pantry, cook wholesome meals and to not waste food.
OVERVIEW
Problem
There is an ever-growing problem of food wastage across the world. Nearly one half of all fruit and vegetables produced globally are wasted each year.
Outcome
EatApp was created to help users reduce food waste at home by making it easier to use up ingredients before they expire. The app provides personalised recipe suggestions based on available fridge and pantry items, encouraging sustainable meal planning. Through user research and iterative design, EatApp delivers a seamless experience that empowers users to make the most of their groceries while minimising waste.
RESEARCH & DISCOVERY
SECONDARY RESEARCH
To understand the problem space, we conducted secondary research on food waste patterns and behaviors. Our findings highlighted a strong correlation between food wastage and three key planning behaviors: meal planning, checking food levels before shopping, and making a shopping list.
Key insights:
9.5 million tonnes of food are wasted each year, with 70% of it being edible.
Private households are the primary contributors to food waste.
Lack of meal planning and poor food inventory management lead to unnecessary waste.
Asking around confirmed these findings, as our survey showed:
66.7%
Do not prep meals in advance
68.7%
Waste individual ingredients
41.7%
Do not plan their grocery shops
DEVELOPING DESIGNS
SKETCHES
MID-FIDELITY DESIGNS
USER TESTING & ITERATIONS
USER TESTING
User testing discovered a few issues with the:
Font and font colour - not legible on orange background
No option to delete shopping list items
Size of icons were too small
Expiry dates not editable and expiry dials not visible enough
ITERATIONS
Based on what was discovered in the user testing, we made iterations to improve the user experience:
